Sometimes you need to define specific processes to be handled very specific way, because of many reasons and many situations experienced in the past, here we collect our approach to a different working situations and how they should be handled.
There is no free ads, free means you paid for it with your time, so activity on social media is time consuming topic but inevitable in this post we collecting all necessary meaningful hints and lifehacks that are making sense in the field of operations specifically on marketing side.
We believe that mastering the toolbox available for delivering results allow everyone to focus on more creative work and less fighting with the tools in the way. There is a lot of events, good talks and great blogposts around there and some of them we were able to read, we share them here.
Often times we are limited by output of the embedded plugin or CMS or other issues on how we can reach to a specific element and apply styles to it, throughout experience on numerous projects we got a set of useful snippets that help us in specific practical cases.
This is important part of our team members and vendors onboarding process, we try to explain here how we work, why we work that way and how to make it as unobtrusive and efficiently seamless as possible.
Headache on each project start is inevitable, paperwork should be in place, bunch of really cool lawyer companies came up with a meaningful set of templates that can be used for streamlining of the projects kickoff. Don't waste an energy for reading lawyer-english.
Migrations between platforms are inevitable, either you grow or you shrink or platform you used stopped being fancy and developers pool dried out, or they just made too much of not useful "improvements" and you had enough. Here we outline the base for migrations.
Design systems sound scary and unnecessary for smaller operations, we don't need it! Well the problem is that you already have one by default just because you use a theme and keep adding new sections to it it's just undefined and slowly become more and more messy.
Landing pages are important because it's a next step in the conversion funnel from ads, they should be relevant and they should play with an ad an integral story line. That's why there is never enough landing pages and here we talk about them in Shopify environment.
DTC was always entertain their customers with best design, best user experience and B2B was not so focused on those aspects, until now... basically why B2B online store should offer less in the field of UX? Let's digg into that topic!
Magento is cool, Shopify is cool, any platform is nice when it's a fit, so in case someone for example your agency told you that you need to migrate to Shopify because it's better for marketing you can get some more information on that topic in this post.